Welcome to ForbiddenCityJewelry.com. As a member of the Forbidden City Brand family of companies, ForbiddenCityJewelry.com understands that your trust is our most important asset. We take the protection and proper use of your personal information seriously and are committed to protecting your personal information in our possession. In order to preserve your trust, we want you to understand what personally identifiable or personal information we may collect from you when you visit our website, how we use such information, and the choices you have regarding our use of this information.

Forbidden City Jewelry Privacy Policy

In this policy, the words "we", "our", and "us" refer to Forbidden City Brands (www.ForbiddenCityJewelry.com) and the phrases "personally identifiable information" or "personal information" mean any information by which you can be identified or contacted, such as your name, address, e-mail address, telephone number, etc.

Categories of Personally Identifiable Information We Collect
We collect personally identifiable information, as defined above, from you when you register on our website, request a catalog, place an order with us, subscribe to Forbidden City Jewelry E-mail Updates (our e-mail newsletter), through communications with you, or through the Forbidden City Brand family of companies. We may also collect personal information about you from other third parties, such as demographic firms, to make our future marketing efforts more efficient.

How We Use Your Information

We use your personal information that we collect to conduct our business and to provide you with the best possible products and services. To best serve you, we may share your personally identifiable information with other members of the Forbidden City Brand family of companies and with service providers that provide support services to us or that help us market our products and services. Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from Forbidden City Jewelry. We may also, in certain instances, disclose your personally identifiable information when we have reason to believe that it is necessary to identify you, contact you, or bring legal action to protect your rights or the rights of Forbidden City Jewelry or others. We may also disclose your personally identifiable information when you ask us to do so or when we believe it is required by law.

Cookies and Web Beacons
Our website uses "cookie" and "web beacon" technology. We use cookies and web beacons to distinguish you from other visitors, track your IP address and usage of our site, and to identify the name of the Web site from which you linked to ForbiddenCityJewelry.com. This information is used for fulfilling contracts with our business partners, and to help us serve you better by improving our website design, as well as our products, services, and promotions. We do not otherwise track any information about your use of other websites. Non-personally identifiable information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf.

A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A "session cookie" expires immediately when you end your session (i.e., close your browser). A "persistent cookie" stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie.

When you visit our website, we may use both a session and a persistent cookie. This cookie may contain information (such as a unique user ID) that is used to track your usage of our website and in some cases, your email address. Your email address is only saved in your cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor's actions on a web site, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.

If you register with us, your cookie allows us to recognize you when you return to our website and provides you with access to your account information. If you save your information with or order from us, we may also use cookies to monitor and maintain information about your use of our website. If you have not saved your information with or ordered from us, we may monitor and maintain information about your use of our website in a manner that does not identify you. You can disable cookies at any time by using your browser options; however, if you turn off cookies, we will not be able to track your order or enable you to make a purchase from our website. In addition, we will not be able to recognize you as a registered user to allow you access to your account information.

Your Information, Your Choice
To update us with your information sharing preferences, you may call +(852) 8198-1245, e-mail contact@ForbiddenCityJewelry.com Please note your preference as stated below:

• "I prefer not to receive e-mail advertisements, such as updates regarding products and services, special promotions or upcoming events." (You may also click the designated link at the bottom of all ForbiddenCityJewelry.com e-mail advertisements to be removed from future e-mail updates.)
• "I prefer not to receive direct mail advertisements, such as periodic catalogs and mailings regarding products and services, special promotions or upcoming events."

Please note that such requests may take up to six to eight weeks to become effective.

Children's Privacy
Forbidden City Brands will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent.

If we become aware that an individual is under the age of 13 and has submitted any information to Forbidden City Brands for any purpose without prior verifiable parental consent, we will delete his or her information from our files.

Security
We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of personally identifiable information transmitted to us using this website. To guard your information, our website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address so only Forbidden City Brands is able to decode your information. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.

To be sure your connection is secure, look at the bottom status bar of your browser window. If you see an unbroken key or a closed lock (depending on your browser) the SSL is active and your information is secure. Most browsers offer additional security alerts as well. If for some reason you are unable to connect to our secure server, please call us on +(852) 8198-1245.

Policy Changes
This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by posting the policy changes on our website. Effective Date: This policy was last updated on 10/01/07.

If you have questions regarding our Privacy Policy and Security Statement please contact us at:

Forbidden City Brands
+(852) 8198-1245
contact@ForbiddenCityJewelry.com

The examples contained in this Privacy Policy are illustrations only, and are not intended to be exhaustive.

11/01/07